Terms of Service

We provide strategic website services — which may include strategy, design, development, an SEO foundation, content structuring, launch support, and optional post-launch care — as specified in your SOW.

Scope is defined per project. Work outside the SOW requires a written change order and may affect fees and timeline. Ongoing SEO growth, paid advertising, business-email setup, formal accessibility (ADA) audits, and ongoing legal-policy drafting are separate scopes unless listed in your SOW.

We work through each platform’s native delegate, collaborator, or administrator access. You remain the owner of your domain, hosting, accounts, and data, in your name, and you can revoke our access at any time. We request only the access needed for the work, and we will not ask for your account passwords.

You represent that you own or are licensed to use all materials you provide (logos, images, copy, data, trademarks), and you grant us the rights needed to use them for the work.

You are responsible for the accuracy and legality of all factual and promotional claims you supply — including licensing, insurance, certifications, reviews, and guarantees. We publish such claims as your agent and do not independently verify them.

The person engaging the Studio has authority to do so and to grant the access described above.

Fees, deposits, and milestone schedules are stated in your SOW. A deposit is due before work begins, with the balance due per the SOW. Care plans are billed in advance and continue until cancelled with notice. Third-party platform fees (domains, hosting, email, paid tools) are billed by those providers and are your responsibility unless your SOW says otherwise.

No site is launched, transferred, or handed off until the required balance is paid.

Each track includes a defined number of revision rounds (specified in your SOW). A revision refines already-approved direction. New pages, a new brand direction, a platform change, or a rewritten offer are new scope, not revisions.

Each party keeps its pre-existing materials. Third-party assets (fonts, stock, plugins) remain under their own licenses, which you maintain. We retain ownership of our underlying tools and methods and license them to you as embedded in your deliverables.

Upon full payment for a project, we assign you ownership of the custom deliverables created for you under that SOW, and provide a clean handoff so you can run, maintain, or move the site.

Unless you opt out in writing, you grant us a non-exclusive license to display the work and your name/logo as a portfolio sample.

Services may rely on platforms we do not control (registrars, hosting, DNS, email, analytics). We are not responsible for their availability, changes, pricing, or policies.

We do not guarantee specific search rankings or SEO results, email deliverability, traffic, conversions, revenue, or uninterrupted uptime of third-party platforms. SEO work establishes sound foundations and reasonable practices; after a migration, rankings can fluctuate before they settle.

We build to a WCAG 2.1 AA baseline on the surfaces we deliver. A formal ADA/accessibility audit and remediation is a separate, optional add-on. You are responsible for ongoing accessibility and legal compliance of your site after handoff, including content added later.

We perform the Services in a professional, workmanlike manner and will correct material defects attributable to us during the launch-review window described in your proposal. Except as expressly stated, the services and deliverables are provided “as is,” and we disclaim other implied warranties to the extent permitted by law.

Neither party is liable for indirect, incidental, special, or consequential damages. Our total liability for a project is limited to the fees you paid for that project. You agree to indemnify us against claims arising from your materials, your factual claims, or your use of the site after handoff.

Either party may terminate an engagement for material breach not cured within a reasonable notice period. On termination, you pay for work performed through that date. These terms are governed by the laws of the state in which LumaNavi LLC is organized, and the parties will first attempt good-faith resolution of any dispute.

We may update these terms prospectively; material changes will be communicated, and changes do not alter a signed SOW already in progress without agreement.